NON-STANDARD LEXICAL UNITS  IN THE SYNTACTIC CONSTRUCTIONS OF CONTEMPORARY GEORGIAN POLITICAL AND MEDIA DISCOURSE

Ketevan Deisadze

Ketevan Deisadze PhD student of Akaki Tsereteli State University, Kutaisi, Tamar Mepe St. 59, 4600, Georgia, http://orcid.org/0009-0008-0535-8817

Abstract

The primary essence of language as a social phenomenon is oral speech. The context of social interaction is manifested most vividly in live communication. In the conditions of globalization and technological advancement, the sphere of contemporary oral communication is saturated with borrowings and non-standard lexical units − barbarisms and jargonisms. Language changes and responds to the challenges of each historical epoch. Its lexical stock expands, and its expressive and functional capacities increase. In all these processes, oral speech plays a decisive role. Linguistic phenomena are most visibly reflected in oral texts.

Language continuously assimilates and transforms lexical units. The Georgian language, which has long maintained active contact with other languages of the world, embodies the accumulated results of multifaceted Oriental and multicultural influences. The native lexical resources of a language are not always sufficient to reflect new realities. There is no language whose vocabulary does not contain foreign elements. Globalization has intensified and sharpened this phenomenon. The contemporary communicative space is replete with international foreign lexical units. Technological progress has further accelerated this process. In the context of digital communication and global media influence, the changes occurring in modern oral speech may be regarded as a new stage in linguistic evolution.

Within the framework of mass communication, discourse serves as a principal instrument for shaping public opinion and influencing the masses. Political and media texts are oriented toward a broad audience. In accordance with the communicative environment and situational context, discourse incorporates all lexical units that are in use by society at a given time. Modern oral texts frequently contain non-standard lexical elements. The present study focuses on barbarisms and jargonisms prevalent in political and media discourse. Although these units deviate from traditional literary norms, recent tendencies demonstrate their active use in the public oral speech of politicians and journalists to enhance expressiveness, emphasize prestige, or underscore modernity.

Keywords: oral speech, syntactic constructions, discourse, barbarism, jargonisms.